All set to drive your online business on the wheels of success? Is something hindering you from getting your clients to chase you for your products or services? The answer is ‘Lack of market exposure’! And the most popular and globally accepted solution to this dilemma is ‘Digital Marketing’.
Marketing has always been a way to connect your audience with your business. Since these days, they are spending most of their time on internet, several marketing strategies came up in the wake of accelerating conversions through digital media.
Digital marketing can be considered as an umbrella term for all of your online marketing efforts. Starting from your website itself to your online branding assets like digital advertising, email marketing, online brochures, and many other practices, there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And thus, the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
However digital marketing not only aims for just bringing in more online sales, improving your search engine rankings or increasing your click-throughs. Of course, those are important, but they’re not the only thing to be focused.
It’s much more about increasing exposure and raising brand awareness so that more and more people know your brand, become familiar with, recommend it or think about it later in their time of need.
However one should be aware that digital marketing won’t give you a return on your financial investment right away, but its eventual assistance to brand awareness will benefit your brand down the line, turning into a lead, a sale or a referral that puts cold, hard cash in your pockets.
How would I be profited by implementing digital marketing tactics?
This maybe the first question wandering all over your mind as soon as you have read the title of this post. Well, to end all your curiosities here we are illustrating seven benefits of implementing digital marketing to grow your brand awareness.
Attracting Bigger Audience and New Customers
Ever since the beginning of advertising, businesses started using printed ads, television, and radio as their main media of marketing, but as the technology is evolved they added online marketing to their arsenal. More people are getting access to the internet whether it’s at home or at your local library or your work. Thus businesses are now using the internet to grow their audience and widening their advertising territory.
Digital Marketing simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
In the era of web technology, Online Marketing is the most inexpensive way to advertise your business compare to traditional advertisement like TV, print and radio. Also it offers you the opportunity to reach people all over the world. At minimum budget, you can start to market your business online. But if you really wish to be successful with your business, you might have to invest more money which will help you to be more aggressive with your online marketing strategy.
Get More Traffic
If you are having a website that is already existing , you can’t expect to get traffic on its own, you have to use online marketing tactics to increase your website’s traffic. The most successful businesses use Online Marketing to get more website visitors and eventually turning their visitors into paying customers. As the number of website visitors increases, there will be increment in number of people aware of your business and what you can offer to them which means having new leads and prospects. Although not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.
Higher conversion rates.
Digital marketing results in higher conversion rates in a few distinct ways. Perhaps one of the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is one of its targeted application where brands can act like people do, and this is important because people like doing business with other people; not with companies.
Besides, it was known that social media has a 100 percent higher lead-to-close rate than outbound marketing. Owning a higher number of social media followers tends to improve trust and credibility in your brand, representing your social existence proof. Thus, simply building your audience in social media can improve conversion rates on your existing traffic.
The popularity and demand of your business depend upon the ease of use and accessibility of your website. Your website is your best online marketing tool. It can works 24/7 and cater to your clients’ need even without your interaction. Also your website will give your business new clients even while you are asleep.
The greatest thing about an eCommerce website should be its purchasing opportunities that are rapid, appropriate and user-friendly with the capability to transfer funds online. Because of its accessibility, buyers can save their lots of time and money by searching their goods easily and making buying online, which ultimately bring users satisfaction and better conversion rates.
Improved Brand Loyalty
Statistics show that brands who engage on social media channels via digital marketing enjoy higher loyalty from their customers. This was included in a report published by Texas Tech University and the report concluded that “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Thus using social media as a channel for digital marketing, it ultimately contributes to improve brand loyalty and consequently expanding brand awareness.
Content Performance Measurement and Lead Generation
Imagine a situation in which you thought of advertising your business by adopting a conventional method of promotion that is distributing brochures to the audience through letterboxes or hiring people to distribute them to pedestrians. And now the problem lies here is that you have no idea how many people opened your brochure or how many people threw it straight into the trash.Now imagine you had that brochure on your website instead. You can easily measure and get statistics related to exactly how many people viewed the page where it’s hosted, and you can collect the contact details of those who download it by using forms. Also not only you can measure how many people are engaging with your content, but you’re also generating qualified leads when people download it.
Without an online presence, these days, it can be hard to compete and grow your business. And that’s where Digital Marketing comes in.
Above were just few reasons depicting the need of digital marketing for your business. However, there lies a pile of causes which need your glance to make up your mind for switching your conventional marketing methods to digital marketing which ultimately leads to expansion of brand awareness.
The post was aimed to make you learn the ins and outs of why it’s so important to market your brand online, from reaching more people with less effort, to being able to measure and adapt your marketing to optimize maximum profits of your investments on marketing.